Nike’s newest shiny object with which to signal its virtuousness is none other than the cops-as-pigs-socks wearing, King of the Knee Kneel, Mr. Colin “I’m Oppressed” Kaepernick. No. I kid you not:

Nike launching ad campaign featuring Kaepernick: media reports https://t.co/jTmutehUQf

— Reuters Top News (@Reuters) September 3, 2018

The former NFL quarterback posted a black-and-white close-up of himself on Instagram and Twitter on Monday featuring the Nike logo and “Just do it” slogan along with the quote, “Believe in something. Even if it means sacrificing everything.”

“We believe Colin is one of the most inspirational athletes of this generation, who has leveraged the power of sport to help move the world forward,” said Gino Fisanotti, a Nike vice president of brand for North America, according to a story by ESPN story, which first reported Nike’s decision to use Kaepernick as part of the ad campaign.

BREAKING: Nike had been paying Colin Kaepernick all along, waiting for the right moment. That moment is now, as he becomes the face of the company’s 30th anniversary of the “Just Do It” campaign. pic.twitter.com/uccpDStbq5

— Darren Rovell (@darrenrovell) September 3, 2018

I may hurl.

But…I will admit this much: I agree with Nike’s message. If you believe in something, and it’s a morally right and worthwhile objective, nothing should ever stop you from supporting a cause or achieving a goal no matter the obstacles thrown in your path. Except…Colin Kaepernick would’t know sacrifice if it bit him in the jockstrap. No, Kaepernick is a Fidel Castro-loving, law enforcement-demonizing, veteran-insulting moron.

No, you may not wear cleats honoring 9/11 victims, but golly gee, these Colin Kaepernick pig socks are A-OK, right, Nike? (Photo Credit: NBC Washington)

And this is the person to whom Nike has most recently hitched its capitalist wagon.

** As an aside: I wonder if the famous Nike “swoosh” is hiding somewhere on that Communist-glorifying shirt (for which Kaepernick, without so much as a twinge of duplicity, likely paid top dollar).

Now last I checked, few in the remaining Communist countries worldwide can afford food, let alone a shiny new pair of triple-digit-priced Nikes. Take a look at how much one roll of toilet paper would cost you in Venezuela:

What is Hot in the World: Thanks to Hyperinflation In Venezuela, You Need a Wheelbarrow of Cash to Buy Bread: Millions of Venezuelans sought emergency assistance and attempted to flee the country after inflation hit 82,700 percent in July. https://t.co/u4aNf35JFo pic.twitter.com/kEgVfHe4fF

— Intercontinental (@CQEnergy) September 2, 2018

That pile of money is the equivalent of about forty cents in U.S. currency. Want fresh meat? It’s another massive pile of dough.

Not to mention, if he resided in his beloved Cuba—should the Powers That Be wish it—Kaepernick could find himself tossed into a windowless, stench-filled cell for not only insulting authority, but challenging it. Right next to the rappers and other political dissidents the Cuban dictatorship has jailed for mere words. Oh, and let’s take a quick peek at the amazing “free” healthcare they have over there on la isla de Castro:

Think the Cuban healthcare system is ideal? No cigar. Not even close. https://t.co/FNvfGmpKhd

— Jodi McPhee Giddings (@JodiGiddings) September 3, 2018

Is it any wonder that so many Cubans are fleeing the island nation for the Shores of Freedom, and shunning progressivism—that’s a warm and fuzzy word for “communism”—in their adopted homeland?

And yet, for some reason—**cough political correctness**—Nike believes that the man who’s helped bring the NFL to its proverbial knees, and a prominent part of our culture with it, and cost the beleaguered organization millions of viewers and even more in swag sales, is the newest face of courage in America.

Oh, and look who agrees:

Et tu, Serena?

Colin Kaepernick made a guaranteed $39 million in the NFL. Now he’s pocketing more money in a Nike ad because he knelt on a football field. That’s “sacrificing everything?!” Disrespectful to our military members who’ve truly sacrificed everything. pic.twitter.com/wT7L0XSZX9

— Britt McHenry (@BrittMcHenry) September 3, 2018

Exactly.

And I’ve got news for you, Nike. Colin Kaepernick is not courageous; he’s the polar opposite: he’s an entitled brat with no knowledge of (or worse, no concern for) the piles of bodies Communism has left in its wake. Nor does he give a rip about the fact that police are not, in fact, killing black men at will. Nor does he hold accountable NFL players who do things like this. And this. And this. And your warm embrace of him and everything he stands…er…kneels for…says far more about your company than it does about him. Oh, and might I ask: How much are you compensating the Commie-loving, veteran-dissing Kaep? One can only guess it’s in the multi-millions. The irony is thick. Perhaps he and ‘ol Bernie can go in halvzies on a fourth house somewhere in the Hamptons.

The Nike executives who thought it'd be a great idea to promote Colin Kaepernick should be fired. They clearly have no idea what football fans want.

The vast majority of NFL fans do not support Kaepernick or his dumb national anthem protest. https://t.co/3lehhC1oCx

— David Hookstead (@dhookstead) September 3, 2018

As @Nike commits #BrandSuicide… https://t.co/8N1EHJoJSS

— James Woods (@RealJamesWoods) September 3, 2018

As my teenaged kiddo would say: R.I.P., Nike.

Nike’s new slogan: Just Take a Knee pic.twitter.com/ETnCAUnpuO

— NikesR4Kneelers.357 (@SonofLiberty357) September 3, 2018

So, Nike, as long as you practice capitalism, while at the same time embracing an America-hating, genocidal Communist-pushing jackwagon who screams “Oppression!” from the walls of his comfy mansion (thank you, greatest nation on Earth!), lovers of freedom should consider thinking twice before stepping foot near a pair of your overpriced sneakers. And here’s a suggestion (for after you realize the boneheadedness of your decision to make Colin Kaepernick the Face of Nike): firstly, apologize to those who’ve truly sacrificed for America, and then go ahead and lower the prices of your goods so that the people you and Kaepernick profess to care oh-so-much about can actually afford your merchandise. Otherwise, you might look like a flaming pile of tone deafness and hypocrisy.

Oops. Too late.

Feature image credit: Pittsburgh Courier Online