Hoax Fail: Gay Pastor Claims Whole Foods Wrote Slur on Cake [VIDEOS]

Hoax Fail: Gay Pastor Claims Whole Foods Wrote Slur on Cake [VIDEOS]

Hoax Fail: Gay Pastor Claims Whole Foods Wrote Slur on Cake [VIDEOS]

The Whole Foods Market grocery store chain is pretty much known to be a place to find organic produce, free-range eggs, yoga mats, and aging hippies. It’s not the kind of place one would expect to find anti-gay bigotry.

Yet a gay ‘pastor’ in Austin, Texas, just accused Whole Foods of bigotry — on a cake.

Jordan Brown filed a lawsuit against the grocery store chain. He claimed that he had ordered a cake and requested that “Love Wins” be placed on it. But he says he found a little extra writing on the cake, namely an anti-gay slur.


He also posted a video, explaining how he had purchased the cake, and yet for some untold reason had not noticed the slur through the clear plastic lid until he got into his car (but didn’t immediately go back into the store. Hmm.). He also spent much time during the video explaining how he never cut through the seal on the box.


Except there was one teensy little problem, and that was the video from Whole Foods surveillance camera, which caught Jordan purchasing the cake at the checkout.

That seal that Jordan insisted was never cut? In the store at the checkout the seal was affixed to the top of the cake box. In Jordan’s accusatory video, the seal had mysteriously migrated to the bottom of the box.

Here’s the Whole Foods video. You can clearly see the white seal on the top of the box.



Whole Foods has filed a countersuit, stating that Brown “intentionally, knowingly and falsely accused Whole Foods and its employees of writing the homophobic slur… on a custom made cake that he ordered from WFM’s Lamar Store in Austin. . .” The store also accuses Brown of acting “with malice, and he has damaged the reputation and business of WFM.”

Whole Foods is also seeking damages of at least $100,000 from Brown.

Hope that cake tasted good. Wonder how that crow Jordan Brown is now eating tastes.

Written by

Kim is a pint-sized patriot who packs some big contradictions. She is a Baby Boomer who never became a hippie, an active Republican who first registered as a Democrat (okay, it was to help a sorority sister's father in his run for sheriff), and a devout Lutheran who practices yoga. Growing up in small-town Indiana, now living in the Kansas City metro, Kim is a conservative Midwestern gal whose heart is also in the Seattle area, where her eldest daughter, son-in-law, and grandson live. Kim is a working speech pathologist who left school system employment behind to subcontract to an agency, and has never looked back. She describes her conservatism as falling in the mold of Russell Kirk's Ten Conservative Principles. Don't know what they are? Google them!

  • Dirk The Impailer says:

    Wow, talk about the wrong store in the wrong town to try to pull this stunt on!!! This guy is a total and complete idiot!!!

    There is no more homosexual-friendly town in America than Austin this side of San Francisco. There is no more liberal city in America than Austin this side of Berkeley. And there is no more “politically correct” of a store in Austin than Whole Foods. How stupid do you have to be to try something like this in Austin at Whole Foods?!?!? Seriously!!!

    Does your whole brain just shrink to nothing when you become a liberal, or do you lack a brain and that is what makes you a liberal?

  • GWB says:

    Mollie Hemingway has a great little take-down of this.

    This is just one more in the long line of progressive faux “hate crimes”. Why are leftists full of so much bullhockey?

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