Victoria’s Secret Angels Hanging Up Their Wings

Victoria’s Secret Angels Hanging Up Their Wings

Victoria’s Secret Angels Hanging Up Their Wings

Say farewell to the Victoria’s Secret angels, those statuesque models who traversed runways wearing outlandish wings and frilly lingerie. They soon will be history, because the company is now embracing feminism.

But by going woke, will Victoria’s Secret go broke?

Instead of maintaining its particular image of femininity, the company is trying to redefine what “sexy” means. Thus, they’ve formed the “VS Collective” (the word “collective” is alarming enough) to inform us all. Composed of seven women, the collective will focus more on achievements than measurements.

Martin Waters, who became Victoria’s Secret CEO in February, explains the reason for the big change.

“We needed to stop being about what men want and to be about what women want.”

So men who shop for their wives and girlfriends in Victoria’s Secret can go pound sand, I guess.

The members of the VS Collective will include people like Valentina Sampaio, a Brazilian trans model.

Others include Eileen Gu, a 17-year-old skier; Paloma Elesesser, a size-14 model; and Priyanka Chopra Jonas, a 38-year-old Indian actor and tech investor.

There’s also Megan Rapinoe, the purple-haired lesbian soccer player whom you would’ve never heard of had she not been an attention-grabbing jackass.

This is the same Rapinoe who channeled her inner Colin Kaepernick and kneeled during the national anthem to protest injustice or something.

In 2019, when the US Women’s National Team played in the World Cup, Rapinoe refused to sing the National Anthem. Then, when the USWNT won, she had choice words about going to the White House.

Victoria's Secret/rapinoe 

So this thoroughly unlikable woman will be deciding what women really want — including, one assumes, millions of patriotic women.

Sounds legit.

Of course feminists rejoiced, like the website Jezebel, which said that Victoria’s Secret’s “regressive marketing sucks.” They bid good riddance to the “tall, incredibly thin, usually white” women who graced the company’s catalogs and runway shows.

Meanwhile, men mocked the change. Like conservative radio host Jesse Kelly, who tweeted:

“Some of the dumbest people run the most powerful companies on earth and it’s hilarious watching them destroy themselves. Megan Rapinoe?? Nobody likes feminists. Nobody. Even other feminists hate feminists. They’re the least appealing people on the planet.”

Plus, Kurt Schlichter of Townhall predicted:

“There’s going to be a huge hole in the marketplace ready to be filled by the normal.”

While another Twitter user simply posted this:

Now it’s true that Victoria’s Secret has been going through a rough patch recently, as have many retailers. Last year, for instance, the company closed 250 locations, and plan to close between 30-50 US stores in 2021. Plus, their share of the US women’s underwear market dropped from 32% to 21%.

However, that’s been a problem for many retailers, as a record number of stores closed in 2019, even before the pandemic. But then 2020 broke that record, with over 12,000 stores closing due to Covid and a corresponding rise in online shopping. Some observers are predicting that 2021 could be even worse yet, despite reopening of the economy.

But another troublesome issue that Victoria’s Secret has is the Jeffrey Epstein problem. Leslie Wexner, who founded L Brands, the parent company of Victoria’s Secret, had close ties to Epstein. Wexner gave Epstein power over his finances, charities, and even his personal life. Meanwhile, Jeffrey Epstein grew rich through his billionaire client while simultaneously sex trafficking teenage girls.

Not only that, but top executive Ed Razek was found to have harassed and even groped Victoria’s Secret models. Executives alerted Leslie Wexner, who did nothing. Razek and Wexner remained close allies in the company.

So it’s understandable that Victoria’s Secret wants to remove the stench of Jeffrey Epstein and the Razek/Wexner era. But is going full feminist going to save it?

The company exists in an elitist bubble in which marketing “experts” rely upon a progressive zeitgeist to inform them what women really want. They have concluded, apparently, that American women are mostly feminists who are fed up with men — especially white men. Women don’t want lingerie that turns them into sex objects; instead, they only want underwear that fits and is comfortable. And they also want to see women who look like them pictured in advertising — no matter what size they are.

That’s baloney. If that’s all women cared about they’d only buy Hanes or Fruit-of-the-Loom underwear at Wal-Mart. And they certainly wouldn’t buy high heels, either.

Yes, men love the fantasy offered by Victoria’s Secret models. But their wives also want that fantasy, too. These women know they don’t look like lingerie models, but wearing the lingerie makes them feel attractive. And if their husbands like the way they look — that’s a bonus. Because there are millions of women out there who actually like men in general and love their husbands in particular. Which, of course, is a shocker to feminists who believe that men are the scourge of humanity.

Oh, Victoria’s Secret — whatever are you thinking?


Featured image: Cyril Attias/flickr/cropped/CC BY-NC-ND 2.0.

Written by

Kim is a pint-sized patriot who packs some big contradictions. She is a Baby Boomer who never became a hippie, an active Republican who first registered as a Democrat (okay, it was to help a sorority sister's father in his run for sheriff), and a devout Lutheran who practices yoga. Growing up in small-town Indiana, now living in the Kansas City metro, Kim is a conservative Midwestern gal whose heart is also in the Seattle area, where her eldest daughter, son-in-law, and grandson live. Kim is a working speech pathologist who left school system employment behind to subcontract to an agency, and has never looked back. She describes her conservatism as falling in the mold of Russell Kirk's Ten Conservative Principles. Don't know what they are? Google them!

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  • Diane says:

    You didn’t mention what really matters here. Wexner was a prominent client of Epstein.

    • Kim Hirsch says:

      How did you miss this line?

      Meanwhile, Jeffrey Epstein grew rich through his billionaire client while simultaneously sex trafficking teenage girls.

    • roke says:

      According to to the woke Left PIGS really can Fly and if you don’t call them beauties you are a racist(no matter your color) and an a threat to ‘their humanity’

  • JAW3 says:

    Excellent article!

  • GWB says:

    those statuesque models
    You mean those emaciated anorexics? They really haven’t impressed me in decades.

    Composed of seven women people
    None of whom I’ve even heard of.

    “We needed to stop being about what men want and to be about what women want.”
    Then you’re totally turning off your entire customer base to engage with a totally different customer base. Bold move, Cotton.

    There’s also … the purple-haired lesbian soccer player whom you would’ve never heard of had she not been an attention-grabbing jackass
    Oh yeah, I’ve heard of her. So ONE.

    including, one assumes, millions of patriotic women
    I already mentioned they’re throwing away that customer base.

    Even other feminists hate feminists.
    Well, when you hate everyone that sort of follows, but yes. (And I snorted.)

    as have many retailers
    And a lot of that was because of hubris. They’ve misjudged the growth potential in their markets and had to retract. And unfortunately, growth is the only way to see your stock price increase, which is nowadays the only way companies are valued. So, constant, stupid, expansion – followed by inevitable retreat. Oh yeah, and malls are no longer a thing.

    a corresponding rise in online shopping
    There’s also that online shopping has gotten smarter, with things like Amazon’s policy of basically trying it on and sending it back free of charge if it doesn’t fit. It’s a little riskier, but it puts them more on a par with a local b&m store.

    But is going full feminist going to save it?
    I’ll say it before anyone else: Victoria’s Secret did kill itself.

    The company exists in an elitist bubble
    Meh, they’ve always been that.

    If that’s all women cared about they’d only buy Hanes or Fruit-of-the-Loom underwear at Wal-Mart.
    And that’s the demographic they’re going after. Because there’s more of those women than there are “willowy” size 1s with 3% body fat. Even more than there are women who aspire to be “willowy” size 1s with 3% body fat.
    But going after that demographic (with attitude, because feminist!) is going to turn them into Fruit-of-the-Loom for angry, ugly, overweight women. And I think that demographic is a lot smaller than Twitter would suggest.

    But their wives also want that fantasy, too.
    And that’s where feminism goes wonky. Equality is great (within limits*), but understanding that men and women go together and should desire that (within limits) and enjoy that is not something you should throw out.
    (* Limits, meaning understanding the differences between women and men and not forcing an artificial equality of numbers in everything.)

    but wearing the lingerie makes them feel attractive
    If you can fit into it. Not sure about nowadays, but it used to be the only thing I could buy for my wife in there were the lotions and such. Their clientele were primarily below C-cup and below size 10. Now, if you’re talking Frederick’s of Hollywood…. 😉

    And concur with JAW3: Excellent post, Kim.

  • F.D.R. in Hell says:

    These new dames look like “Fallen Angels”… however, Eleanor gives them a big, skinless, bony thumb up. She would.

  • ROP says:

    Women are meant to be feminine, That doesn’t mean stalked or stared at. That’s the way it has been forever
    and the way it should be. Admired but treated with respect. I am a man, maybe one of the few left in this country.

    I liked it when my wife shopped there, She got good quality attractive clothes. I haven’t met anyone yet who doesn’t like to be complimented ( but you cant do that now )
    It is jealousy and demonic possession what these new icons are pushing. Another iconic American chain store goes down the drain.
    This is just another Marxist way to destroy what America is

  • Simon Jester says:

    I think people are missing the point. VS is changing their business strategy because sales have to be down, that is, men aren’t buying their wives and girlfriends sexy underthings and probably not much of anything anymore. The real story is a weakening economy and men retreating socially for fear of being called misogynistic. Victoria’s Secret isn’t about what women want, it’s about what men will no longer do.

  • Joe R. says:

    Well, bye.

  • TheHat says:

    Rapinoe, boxers or briefs?

  • Terry Lee says:

    Now to be know as “Trans of Hollywood.”

  • NTSOG says:

    Ms. Rapinoe, tweet 19th. May 2011: “u look asian with those closed eyes!”

    It looks like someone has not done enough research about this Sheila who’s a legend in her own mind.

  • ROP says:

    VS fired their angels and hired a bunch of trans lesbian from the pits of hell ( demons).
    I want my wife to look and feel good about herself. Clothes and underwear are part of that.

    All this garbage about equality is putting equality back to the same category as terrorism and as long as they
    ( the left) can destroy Straight Men, Women and Family , so be it.
    By the Way I am designating July as Celebrating Patriotic Straight Men , Woman and Family month !

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