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Does anyone else feel like they want 4 or so hours of their lives back? If you watched Super Bowl LIII, you just might. If you didn’t watch it, here’s a quick recap of the winners and losers of this year’s game and show.
1) Microsoft
I dare you to watch this ad and not tear up.
Just aired: Our #SuperBowl commercial.
When everybody plays, we all win. https://t.co/6EEhbvWMN8 #SBLIII pic.twitter.com/bztkL9AUOT— Microsoft (@Microsoft) February 4, 2019
There is nothing political about this ad. It is wholesome and inspiring and uplifting. I admit to having a very deep soft spot for it, even though my sons do not need this level of adaptive technology to play on their Xbox. For presenting a good ad that had a truly heartwarming message, Microsoft gets a win.
2) Google
If the Microsoft ad didn’t get you, then this ad from Google will.
No simple code can define who you are, but now it can help you search #ForWhateversNext → https://t.co/weO6ypyM7B pic.twitter.com/yrrA1SdKqc
— Google (@Google) February 3, 2019
This is a good tribute that highlights a couple of issues – that the percentage of Americans that have served in the military has declined dramatically, and that veterans transitioning to civilian life need all the resources they can get to make that transition successful. If Google is serious about plugging their search engine as a tool for veterans to find jobs, that can only be a good thing. Good job, Google.
3) T-Mobile
The ads weren’t tearjerkers or inspiring. But darn it, they were funny.
Oh, dad. #AreYouWithUs pic.twitter.com/duf2t72a42
— T-Mobile (@TMobile) February 4, 2019
T-Mobile had a handful of these texting ads, which were all extremely clever and got laughs from the group I was watching with. T-Mobile even paid to use a meme for one of their ads, which drew praise for giving the creator their due. These ads won’t change the world, but they did provide a laugh during a Super Bowl that was shockingly boring.
Speaking of which…
1) The NFL
In an ironic twist, the NFL put up what was probably the best ad of the evening.
Unfortunately, it was overshadowed by the MOST BORING SUPER BOWL EVER. The game was absolutely terrible. Both teams played sloppy. When one commentator tried to spin it at the end as great defensive game, the crowd I was watching with all laughed. The defense wasn’t great! The offense was TERRIBLE. If I were a New Orleans Saints fan or a Kansas City Chiefs fan, I would have been screaming at the TV screen. What a colossal joke this game was, and it was only made a bigger joke by seeing the New England Patriots win.
For crying out loud, the NFL commercial had more plays than the actual game. Pathetic. Super Bowl LIII is destined for the record books as being absolutely forgettable.
2) Adam Levine, Maroon 5, and the Halftime Show
Oh, where do I even begin?
https://twitter.com/bkerogers/status/1092232535315222531
When Adam Levine took his tank top off during Maroon 5’s performance, my teenage daughter actually winced and asked if he could put it back on. Not a good sign. And apparently, a large portion of America agreed with her, and that this disaster of a Halftime Show couldn’t end soon enough. I think we need to tell the NFL right now that the only choice that will really make everyone happy next year is Weird Al Yankovic singing “Sports Song.”
3) The Washington Post ad
“Democracy Dies In Darkness” or something. Buy our newspaper, because YOU CAN TRUST US JOURNALISTS.
Because knowing empowers us.
Knowing helps us decide.
Knowing keeps us free.#democracydiesindarknesshttps://t.co/j20M5UBdq2 pic.twitter.com/bCtLZrUURJ— The Washington Post (@washingtonpost) February 4, 2019
Given the self-inflicted stake that has been driven through the heart of journalism, that the Washington Post ran this ad at all shows just how tone-deaf they really are. After all, no one loves journalists as much as journalists. *cough*Jim Acosta*cough* The Washington Post ad is simply trying to convince people that journalists are IMPORTANT. But when they continually react instead of research, and love their narratives more than the truth, there is no fixing the brand. Democracy is doing just fine (even though we are a constitutional republic). The dinosaur media, on the other hand, is bound for extinction, and blowing millions on an ad to convince people otherwise was a waste.
Was there a different winner or loser that didn’t get covered here? Let us know in the comments!
Featured image via Pixabay, Pixabay License free for commercial use
Charles N. Steele says: I didn’t watch, and instead was reading a book on strategy in curling; it was intelligent, exciting, and not at all anti-American.
How was the Super Bowl?
GWB says: Strategy in curling? Is that sort of like a book on running? (Advice: “right, left, right, left, right, left, faster, right, left, right, left…”.)
Charles N. Steele says: Yes. I read that one too, and it was also more exciting than the Stupor Bowl.
GWB says: Does anyone else feel like they want 4 or so hours of their lives back?
Stopped watching the monstrosity years ago.
no one loves journalists as much as journalists
I think it’s their collective ego – massive as the sun – that’s actually causing the magnetic poles to wander.
Biggest winner? The advertising industry.
California says: I started watching but grew rather bored, so I left and went to watch a tween musical recital. Much more exciting! Plus no stupid commercials.
The real superbowl was that shootout between the Chiefs and Rams earlier in the season.
Kodos the Excutioner says: That Hulu ad for the feminist fantasy “Handmaid’s Tale” which corrupted Reagan’s “Morning in America” campaign ad aggravated me.
How many birds will be killed by those wind turbines in the Budweiser Clydesdale ad? How much energy wasted to signal your “green” virtue?
But it WAS time for “dilly dilly” to die! Well done “Mountain” Clegane and Drogon the dragon!
Jim says: I never watch Patriots matches – for some reason I feel deflated when I do. Give me the Packers and Steelers any day.
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