Whatever Happened to Matt Drudge?

Whatever Happened to Matt Drudge?

Whatever Happened to Matt Drudge?

Do you remember when you first heard of Matt Drudge and the Drudge Report? I certainly do. It was back in 1997 when his website was the first to tell the sordid tale of Bill Clinton and Monica Lewinsky. Drudge reported, “Newsweek Kills Story on White House Intern,” and it was off to the races for the conservative news aggregator, which has surpassed the New York Times in web traffic.

Fast forward nearly 20 years to the 2016 election, and Matt Drudge heartily supported Donald Trump. In fact, after the inauguration, the website ran the simple headline, “AMERICA AGAIN.” You don’t get much more enthusiastic than that.

But that was then. Lately, his support for Trump seems to be waning, leading up to a recent Washington Post article with this headline:

“Matt Drudge played a major role in the Clinton impeachment — now he’s back for another round.” 

Of course, some might say, it’s the WaPo snooping for more impeachment support. Look here — even Matt Drudge doesn’t like Trump anymore!

The WaPo pointed out that on Tuesday, after the impeachment announcement, Drudge headlines read:




As of Saturday morning, I found that while the website’s headlines focused on a new mob movie featuring a Goodfellas crew redux, its upper left corner showed these sub-headlines in red: “Impeachment 2019: Pompeo subpoenaed,” and “First White House Republican backs inquiry.” Plus, leaks, and leaks, and more leaks.

But this isn’t the first time that the elusive journo’s wavering has been noticed; in fact, it’s been buzzing for the past two years.

Alarmed and angry Trump supporters in the Twitterverse also claim that Drudge has been waffling for some time now — even delving in conspiracies.

drudgeTwitter: screenshot.

Lots of curious minds have been questioning the website and its founder, even calling radio talk shows.

Late in the summer, a caller to radio host Rush Limbaugh asked what happened:

“Yes, sir. Quick question about Matt Drudge. I want to get your take on Drudge and the doom and gloom Drudge seems to hot link every single day now for like the last year or so. And the question is, sir, do you think Drudge is now a Never Trumper?”

And for once, Limbaugh admitted he really didn’t have an answer:

“He literally could be either mad at Trump, let down, disappointed by Trump, any number of things. I actually don’t know, ’cause I don’t.”

Über-Trump supporter Don Surber, who has contributed to the American Spectator and has written glowing books about Trump, was also suspicious:

“Another Friday and another hamfisted attempt by the Drudge Report to undermine support for President Donald John Trump. A week ago, Matt Drudge was sure that the trade war with Red China was going to do The Donald in because the Dow Jones Industrial Average was down. A week before that Drudge had us in a recession not caused by Red China. . . .” 
Medium linked the falling away to the August 3 El Paso shooting. But they don’t really know either.
“That’s when Drudge’s tone toward the president shifted. Among the upper-left headlines on August 5 was this one: “After pair of mass shootings, Trump remains out of sight . . .” August 6 featured a “Bubble Popping?” warning regarding the stock market and the U.S. economy in general — a key indicator of Trump’s re-election chances. August 8 included an upper-left Rasmussen poll showing only 47 percent approval for Trump — a relatively low number compared to Rasmussen’s customary daily figures.”
The Daily Caller mocked all this questioning, writing in a clickbait headline:

“Drudge Mocks WaPo For Its Coverage of Him”

Except, there is no quote by the elusive webmeister “mocking” the WaPo. Instead, the Daily Caller presented this Drudge headline as his “sarcasm:”


And that’s it. Daily Caller also pointed fingers at staff, who are just as secretive as their boss. So here’s another trip down the rabbit hole.

“The piece assumed the headlines were written by the “elusive” Drudge himself. But were they? As secretive as his employees always are, he does have people working for him who could’ve easily splashed those rather straightforward Trump impeachment headlines on Drudge.”

Coulda this, coulda that. The truth is that no one knows what’s going on in Matt Drudge’s brain except the man himself. But when you’ve lost the loyalty of the Drudge Report, it makes you wonder what he might know that we don’t.


Featured image: WikimediaCommons/cropped/CC BY-SA 2.0. 

Written by

Kim is a pint-sized patriot who packs some big contradictions. She is a Baby Boomer who never became a hippie, an active Republican who first registered as a Democrat (okay, it was to help a sorority sister's father in his run for sheriff), and a devout Lutheran who practices yoga. Growing up in small-town Indiana, now living in the Kansas City metro, Kim is a conservative Midwestern gal whose heart is also in the Seattle area, where her eldest daughter, son-in-law, and grandson live. Kim is a working speech pathologist who left school system employment behind to subcontract to an agency, and has never looked back. She describes her conservatism as falling in the mold of Russell Kirk's Ten Conservative Principles. Don't know what they are? Google them!

  • Bobby Ahr says:

    He became a shock headline guy a while back. Has been unbookmarked here.

  • Hate_me says:

    This is why journalists should not, themselves, become the focus of the news (no offense, ladies, y’all are great). Bylines matter and faith in the name associated with an article is significant, of course, but “celebrity journalism” has a way of undermining the whole “journalism” aspect.

  • Blackgriffin says:

    He doesn’t know anything. Why would you even suggest such a thing? Are YOU a NeverTrumper? I no longer respect Matt Drudge and his site is no longer in my bookmarks.

    • Kim Hirsch says:

      Why would you even suggest such a thing?

      Why? Umm, maybe it’s because Drudge has a history of scooping some really big news?

      Are YOU a NeverTrumper?

      Why would YOU even suggest such a thing? Do you know me? No, you don’t.

      Let me clue you in on something that you should’ve figured out by now, since you’ve commented a lot here (and we do appreciate it).

      We are not Stepford Wives who march in lockstep. Some of us are enthusiastic about Trump, some of us are less so. That does not make us “NeverTrumpers,” or “libtards,” or “socialists,” or any other pejorative we’ve been called on occasion when some of us criticize the President.

      What we all are, however, are conservative women who don’t always agree on the President, and that’s okay. What we do have in common is a deep love for the country and an equally deep concern for her should the Democrats take the White House in 2020.

  • docweasel says:

    First off, Drudge is in it for Drudge and always has been. He saw an underrepresented majority conservative population and catered to it to make a name for himself. He posts things that get clicks, and hate clicks are still clicks.

    Next off, word is he consults with Trump and vice versa. This may very well be a ‘tar baby’ strategy, figuring impeachment will hurt the dems more and forcing their hand. Also, it enraged and engages conservatives to see this news. Keeping quiet while all this is done to Trump would hurt him.

    And, its a huge story. He can’t very well ignore it and keep his rep as the go-to site on the net for breaking news. My guess is he wants to do like Twitchy does, expose all the democrat’s worse remarks and gambits and stances, driving GOP turnout and turning off independents and fence sitters.

    I find FOX news a lot more troublesome, with all their talk of ‘serious charges’ and tut tuting about PDT’s “incivility” in the face of people calling him a racist and worse.

    • Blackgriffin says:

      Woo-hoo. Looks like I hit a nerve. A simple “no, I’m not a NeverTrumper” would have sufficed. But all that as a response? Guess you actually ARE a NeverTrumper, just not an open one. And your almost immediate assumption that Drudge must know something about Trump and that’s why he turned on him DOES mean you walk in lockstep, just not in lockstep with the Right.

      This has always been a so-so blog. I think I’ll give it a miss from now on.

  • WJ says:

    “But when you’ve lost the loyalty of the Drudge Report, it makes you wonder what he might know that we don’t.” What in the world does that mean? Maybe someone has pictures of Drudge in a compromising position? Why would it be that somehow Drudge, who has a rep for dealing in sludge, knows “something” about Trump:

    You do sound like a Never Trumper.

  • matthew W says:

    Ironically, I quit going to Drudge when he went all in for Trump over Cruz…………………………..
    Makes you wonder who is actually working there now.

  • Drew458 says:

    Remember when Little Green Footballs was a leading Conservative blog? And then what happened?

  • zenman says:

    “Umm, maybe it’s because Drudge has a history of scooping some really big news?”

    When was the last time that really happened though?

    I stopped going to the drudge report many, many moons ago, as there were sufficient alternative news websites that provided more in-depth coverage of the news hidden on page 36 by the mainstream media.

    Looking at their stats for the last 10 years, they seem to have been flat or going down for the last 2 1/2 years.

  • Rob says:

    No one knows for sure that Matt even had much to do with the day to day. Do I go there anymore? Nope.

    If Matt had some secret plan to drive conversations away from all MSM, it’s working.

  • Iamthefuture says:

    Drudge is a homosexual Jew with communist parents; a red diaper baby…circumcised and sucked by a rabbi with a mouthful of wine. The only reason he was ever called a “conservative” is because he broke the story of Bill Clinton and Monica Lewinsky (Jewish). He traditionally carried both left and right links but now he’s just gone to the left as he knows his people’s days in power in the West are getting smaller and smaller. This is nothing more than a leech’s attempt to stick to its host.

  • Mike says:

    Follow the money. It is impossible to get personal information on Matt. This is the best article I have ever read about Matt, his Dad Bob, who I had no idea owned some websites, and their ad agency and what may be going on with them.

  • Gary Siegel says:

    Matt sold his very lucrative website awhile ago, probably to Soros money. He’s not there anymore choosing the stories on the site.

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