Bud Light Backlash: Will It Make An Impact?

Bud Light Backlash: Will It Make An Impact?

Bud Light Backlash: Will It Make An Impact?

Let’s just get this out of the way. Dylan Mulvaney is offensively embarassing as a human being, and as a caricature of all kinds of damaging sterotypes about women. And yet, Bud Light insists that Mulvaney “authentically connects” with their “audience.”

Tee hee, there’s nothing more hilarious than a flamboyantly gay man who had plastic surgery, pretending to be a silly and ignorant female, cosplaying as a low-rent Audrey Hepburn, who doesn’t know what March Madness is! THAT’S what Bud Light considered an “authentic connection”? HA HA, of COURSE women know nothing about sports!

Basketball is not my favorite sport, so I generally ignore March Madness – and at that point of the year, I’m too wrapped up in Spring Training and the start of the baseball season (and this year, watching the World Baseball Classic). BUT COME ON. But apparently, I am not the target audience for Bud Light. I mean, as a nondrinker for health reasons, I wasn’t before this decision anyway. But does Anheuser-Busch really think that any of their target demographic sees Dylan Mulvaney cracking open a Bud Light while wearing opera gloves and thinks “WOW, I’m going to go get me a beer!” Well, maybe Elizabeth Warren, but only for the cameras.

We all know that Bud Light and Anheuser-Busch did this for the social media buzz and the leftist street cred, and nothing more. Dylan Mulvaney isn’t going to sell a single beer for them. But who is the target demographic? Well, look at the previous sponsorships. Country singers, NASCAR races, football games… clearly, they know who is drinking their swill. And now, they are being dumped as sponsors – and being dumped ON – by some pretty big names.


Now, is this enough to put some real fear into Anheuser-Busch? Well, Travis Tritt also tweeted out an image of all their brands, so the word is getting out. But what’s the point of all of this? The Daily Wire’s Matt Walsh laid it out pretty concisely on Twitter: target, isolate, and punish. Bud Light is clearly not the only brand that has opted to “partner” with Dylan Mulvaney and make a fake face their spokesman (Nike is now doing it as well), but it might be the one brand and company who has a head start on being roundly shunned.


On principle, I prefer “buycotts” to boycotts, because they always end up being more effective. Think Chick-fil-A and Goya Foods. You can’t miss money that you never had, so people saying they will boycott Anheuser-Busch products when they didn’t buy them to begin with? Not very threatening. Buying a product to prove a point? Something the market notices. However, in this case, Bud Light has invited the drama and the backlash. They made Dylan Mulvaney a paid partner to promote their brand with his “brand.” Was he a Bud Light drinker before he was paid to promote them? I doubt it. Are there enough people so roundly offended by Mulvaney and Bud Light that they will switch brands, return items, or dump stock just to make a point? We already have three celebrities making their opinions well known.

But it isn’t about just boycotting one company, or a product line, or even multiple product lines. WHY are all these companies picking up Dylan Mulvaney? Everything about him screams of acting and fakery. Honestly, this all could be a massive trolling scheme and it wouldn’t look any different than it does. Mulvaney isn’t popular or beloved – he’s a freak show that has decided to seize on the cultural zeitgeist and make a fast buck off it. There is no way that he acts this way – ditzy, flamboyant, ignorant – when the cameras are off. THIS IS ALL AN ACT. And corporations are falling into line like dominoes to kiss the trans ring, lest they be called mean names by a tiny percentage of the population. No honest, real, authentic woman spends her time sipping Bud Light in a bubble bath, or dressing up like Eloise, or being “congratulated” by Kamala Harris for being a “woman” for ONE WHOLE YEAR.

Companies are busy shoving Dylan Mulvaney in the face of every single woman and saying “this is what we think you are” – idiotic airheads who mince around blindly following social media influencers. Point taken, companies. Women, if you are truly as offended by Dylan Mulvaney as I am, and watching corporations make assumptions about what women want by hiring a man to be one, then it’s time to speak up and be heard. It’s going to take REAL feminists to stand up and be counted. Or are these men simply better than being women than we are? If so, then I guess the “patriarchy” really has won the culture.

Featured image via il0vethe80s on Pixabay, cropped, Pixabay license

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7 Comments
  • JAW3 says:

    Dan Bongino had a good explanation in his podcast this morning hand it’s a social credit score scam with Black Rock attached. That explains the stupidity of it all to me beyond your excellent article.

  • Ralph Robert Jaeger says:

    Bud “ light in the loafers”? I know, that’s lame.

  • Stephen C says:

    Can we have a rewrite? Can you make RFK Jr the Bud Light person and Dylan what ever his name is, run against Biden?

  • Scott says:

    A fake “woman” drinking fake “beer”.. seems right.. and good on Travis, Kid and John for their posts.. spot on

  • Royalidiot says:

    It won’t be immediate, but when you politically alienate a good 80% of your money train, there will be consequences…..Bars, groceries and restaurants that have AB products on hand won’t be tossing them to the curb but neither will they be ordering more when most of it goes unsold……

  • Sherry says:

    This is the note I wrote to Budweiser earlier today. I am NOT going to play this game and all of us need to stand up to this insanity or the ending won’t be what we want for this country. We’re already way too close to the precipice.
    ————————-

    Is there anyone at Budweiser who has a modicum of common sense? With your pushing of a trans guy to promote any of your beers, you’re sticking your finger in the eye of 97% of your customers. We’re regular America who just want to live and let live and don’t want anything pushed down our throats. And as a woman, how stupid does Anheuser-Busch think we are? I don’t follow basketball at all but give me a break. I’ll bet almost every woman knows what March Madness is. That’s condescending and having a man dressed up as a woman who’s not a woman is condescending too. It’s obnoxious.

    Our family is done with anything to do with this company – just like we are with Gillette which slammed so called toxic masculinity (you know – the ones who keep this country safe and do the hard things other people won’t or can’t do.)

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