The other day I wrote about the Super Bowl ad that 84 Lumber Company aired. It grabbed the attention of everyone in my house, and not in a positive way either. To refresh your memory, here is the complete ad that the company touted was “too controversial” for TV.

The reaction has been what you’d expect. Thoughtful, reasoned, over the top, and in some cases incredibly stupid and hateful. Somehow I don’t think that 84 Lumber expected the reaction they received.

The controversial Super Bowl commercial for 84 Lumber about a migrant family crossing the border into the U.S. was not meant to be “pro-immigration” or a political statement at all, the company’s CEO Maggie Hardy Magerko tells PEOPLE.

Hardy Magerko, who took over ownership of her family’s $2.86 billion company in 1992, says she is a staunch supporter of President Donald Trump and believes that a border wall – which featured prominently in the TV spot – “is a need.”

“We need to keep America safe,” the 51-year-old executive tells PEOPLE. “America needs to be safe so you and I can have the liberty to talk… The wall, I think it represents, to me, security. I like security.”

Where to begin? Let’s start with the idea that this ad wasn’t meant to be pro-immigration. If it wasn’t, then what was it meant to convey? Seriously folks, watch the ad again. I did.

If this ad wasn’t pro-immigration then what was it? Because it certainly conveys the message that ILLEGAL immigration can have positive results. In fact many, myself included, feel the ad offers up an over-romanticized view of decades of illegal immigration.