The progressive left is really struggling with the idea of black men with rifles and Black Rifle Coffee. The New York Times is trying to convince its readers that The Dallas Cowboy’s partnership with Black Rifle Coffee is going to hurt its brand. I don’t think the rest of America is gonna buy that story. The story pitches us the idea that after this recent spate of mass shootings, Dallas Cowboy fans are mad as hell about all things guns. Given that we American’s have been buying a million plus (yes, a MILLION) guns a month for the last 36 months, I’m having a hard time seeing the average Dallas Cowboys fan being that butt-hurt about a partnership with a coffee maker. Ummm, just no.
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