Boycott Ulta is trending on social media since the beauty retailer posted a podcast featuring a Trans “Girl”, Dylan Mulvaney. There is a huge backlash against the store and an even more huge backlash against the backlash. Anyone who doesn’t applaud how brave and courageous Mulvaney is gets called a TERF (Trans Exclusionary Radical Feminist). The retail giant is standing behind the decision to use the Trans “Girl” in a podcast. Oof.

The Ulta podcast is titled “The Beauty of …”. This particular podcast is called “The Beauty of Girlhood”. David Lopez, a hairstylist and influencer does the interview. He is far better at interviewing than Meghan Markle or Hillary Clinton, and I mean that sincerely. In this episode, Lopez has long, silky hair with highlights or baylayage. In previous episodes, he had black curly hair. He also lets us know that he is gender fluid and not non-binary. Oof. I am sorry to do this to you, my lovelies, but in order to understand how rancid this is, you must see it.

I am so, so sorry. I am sure the ad agency McCann (formerly McCann Erickson) worked really hard on this campaign. Epic fail. But, it’s happening way too much these days. Ulta does not want to hear this, but Dylan seems as if he is caricaturing women. He doesn’t seem in any way sincere in his transness. I know that I am not alone in this; it does feel like this is being forced down our throats and, as Lisa wrote, may be killing our kids.

Dylan Mulvaney popped into our consciousness with his “100 Days of Girlhood” TikTok and YouTube series. That’s where he comes off as a gay man’s idea of a 1950’s debutante being played by a gay man. Yes, it is that over the top. Here is Day 75 from Dylan’s series:

In case anyone forgets why #BoycottUlta is trending: 😟🤮🤮 https://t.co/wHrP03Absd pic.twitter.com/Ns6mzWGA3X

— Jess (@slxthkween) October 17, 2022

Women do not have “Barbie pouches”. We have vaginas. While it may seem like cosplaying to us, Dylan insists it is sincere:

Mulvaney grew up a “theater kid,” eventually attending the Cincinnati Conservatory of Music for musical theater. However, she soon realized that the theater industry was incredibly gendered when she began picking up professional roles and auditioning for TV in San Diego. Simply put, they would only cast Mulvaney in male roles and the industry gave her little wiggle room to expand into feminine ones. As she reflected, “I put so much of my own identity away just so that I could have opportunities in my industry.”

Mulvaney’s 2020 tour with the Broadway musical The Book of Mormon was brought to a globally familiar halt—the pandemic had struck. However, COVID provided a crucial moment in her life, as she was finally able to look inside herself—in her solitude—and speak to what she had experienced throughout her life.

“That [during the pandemic] was the first moment since I was a child that I really got to ask myself like Dylan, like, ‘Who are you without acting and without playing a boy part?’” she said.

2022

So, the answer was to play another part. What is worse is watching Dylan Mulvaney acting like a woman being played by a gay man at the 2022 Forbes Power Women’s Summit along side Brooke Shields.

@dylanmulvaney

Day 188- Forbes power women summit

♬ original sound – Dylan Mulvaney

There is no one way to be a man. There is no one way to be a woman. Wearing make-up does not make you either of them. Playing with dolls is not gender specific. Whenever people like Dylan discuss femaleness, they always focus on shallow issues.

Speaking of shallow, the trans activists think that those of us who are off put are TERFs:

Ooh I got nervous I was going to have to boycott Ulta, but now I have an excuse to go there and spend a bunch of money. Yay! https://t.co/BtaUFakVcM

— Ellen B. (@EllenABee7) October 16, 2022

Maybe we think that Ulta picked the wrong Trans person as a subject for the podcast. Someone like Blaire Wnite, a Transwoman would be a great subject.

Ulta, like all corporate cowards is blaming the real women.

“We believe beauty is for everyone. And while we recognize some conversations we host will challenge perspectives and opinions, we believe constructive dialogue is one important way to move beauty forward. The intersectionality of gender identity is nuanced, something David and Dylan acknowledge themselves within the episode. Regardless of how someone identifies, they deserve our respect.”

Women, biological women, our allies and those aligned with us (I have the language right, right?) have got to speak up now or forever be erased. In the future actors like Dylan Mulvaney will play Elizabeth I, if we don’t speak up. Think of that.

Featured Image: Mike Mozart/Flickr.com/cropped/Creative Commons