Not unlike Bud Light with beer, Dove Soap is the top selling bar soap. It sells nearly double its nearest competitor, Dial, according to Statistica. So, the brand management at owner Unilever can’t read and/or didn’t pay attention to Dylan Mulvaney and Bud Light. Maybe they thought that their product was too special for the Bud Light effect.
Is it worth destroying a profitable brand in the name of inclusivity?
![Dove’s #RealMoms Ad features a Dad who asserts he’s Mom [VIDEO]](https://victorygirlsblog.com/wp-content/uploads/2017/04/doves-realmoms-ad-features-a-dad-600x510.jpg)
Never let it be said that much of American corporate advertising can’t find the best way to prostitute itself to the latest cultural fads. Let’s watch this…
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