Is Target Starting To Worry About A Boycott?

Is Target Starting To Worry About A Boycott?

Is Target Starting To Worry About A Boycott?

Target is one of the more iconic stores in modern America right now. But that doesn’t mean that they are immune to a focused boycott, and being an iconic brand hasn’t stopped Bud Light from taking it on the chin in sales.

As we all know, we’re about to have rainbow everything shoved in our faces for the annual celebration of the left’s only religion, Pride Month. And yes, it is a religion. Just look at the story of the homeless man in New York who was charged with a “hate crime” for pooping on and wiping with pride flags. He’s likely going to end up with more jail time than someone who actually committed an assault. Thou shalt not desecrate the pride flag, lest the wrath of the leftist priesthood fall upon thee.

Target decided to get a jump start on Pride Month with their in-store displays. Pride for everyone! Babies, dogs, cats, kids – and now with “tuck” swimwear!

And to top off the massive creep factor associated with “tuck-friendly” swimsuits, Target is also selling merchandise in their pride displays designed by a Satanist. I wish this was a joke.

This is so over the top, and it isn’t even June yet.

Abprallen, a brand out of the United Kingdom and headed by a self-proclaimed gay, transgender man known as Erik, per the website, has had a collaboration in the works with the retailer for roughly a year. The collection includes a sweatshirt that reads “cure transphobia not trans people,” a tote bag that reads “too queer for here,” and a messenger pack that reads “we belong everywhere.”

Among Abprallen’s other apparel are images of pentagrams, horned skulls, and references to devils. “Satan respects pronouns,” reads one previous design, featured on T-shirts and pins. These items have even been known to be sold at London’s Satanic Flea Market during December, which the brand promoted on its social media.”

“Being called a demon is something I can cope with, and the idea of a trans demon is pretty damn cool, most of my work focusses [sic] on gothic or dark and satanic imagery juxtaposed with bright colours and LGBT+ positive messages,” Erik wrote on the brand’s Instagram last year.”

The designer claims that the brand was approached by Target for the collaboration while also acknowledging that the designs have already made “transphobes infuriated with me.”

“I wanted to ensure that any young people who saw Abprallen in Target would know that who they are is beautiful, purposeful, and worth expressing,” Erik wrote in a statement.”

As one can imagine, this is getting some attention from right-leaning media and influencers.

Pundits are asking parents – you know, those people that the left are trying to keep out of schools and cut out of making medical decisions for their children – if Target is where they want to spend their money, if this is what they’re going to see for the next month-plus inside the store.


While this is a difficult question, it is a fair one. Is this truly where anyone’s money should go during the annual Pride Month sales orgy? Giving up Target forever might be impossible, depending on what stores are available in your area, and given the price of Target’s store brands over name brands when we are all trying to keep spending lower due to inflation. But for one month? I think it’s possible.


For my fellow moms, or for anyone who is trying to make a dollar stretch in this economy, I do have a compromise if you find you can’t cut Target out entirely. You know that the store counts on foot traffic. Don’t give it to them. Order online and either have it shipped to you, or order and use their drive up pickup. Target depends on you coming in for just ONE thing – and then walking out with the three other things you suddenly remembered you needed. If you can practice some discipline, and stay out of the store, it will make a difference. You can do this for one month. Stock up now if you have to. But stay out of the store and send a message for the month of June.

Apparently, Target corporate has caught wind of a potential boycott. The CEO was happy to support all the right “woke” things, before people actually saw what was being sold.

(Target CEO Brian) Cornell was asked to address the backlash to “woke” corporate campaigns, which has caused an uproar among conservative consumers and recently embroiled brands like Bud Light, Nike and Disney.”

“I think those are just good business decisions, and it’s the right thing for society, and it’s the great thing for our brand,” Cornell said.”

“The things we’ve done from a DEI [diversity, equity, and inclusion] standpoint, it’s adding value,” he continued. “It’s helping us drive sales, it’s building greater engagement with both our teams and our guests, and those are just the right things for our business today.”

Cornell made these comments on May 17th. The “tuck-friendly” swimsuits (which Target is now claiming is not available in kids’ sizes, only adults – which is meaningless because even pre-teens or young teen can easily wear adult sizes) were found in the Target pride displays not long afterward. And now, stores in certain “red” areas are moving those pride displays.

“Since introducing this year’s collection, we’ve experienced threats impacting our team members’ sense of safety and well-being while at work,” Target said in a statement Tuesday. ”Given these volatile circumstances, we are making adjustments to our plans, including removing items that have been at the center of the most significant confrontational behavior.”

Target declined to say which items it was removing but among the ones that garnered the most attention were “tucker friendly” women’s swimsuits that allow trans women who have not had gender-affirming operations to conceal their private parts. Designs by Abprallen, a London-based company that designs and sells occult- and satanic-themed LGBTQ clothing and accessories, have also created backlash.”

Target confirmed that it has moved its Pride merchandise from the front of the stores to the back in some Southern stores after confrontations and backlash from shoppers in those areas.”

Those Bud Light sales numbers have retailers spooked.

The insider, who has worked at the retailer for almost two decades, told Fox News Digital that some southern Target stores, mostly in rural areas of the south, were forced by the corporation to move LGBTQ Pride merchandise away from the front of their locations to avoid the kind of backlash Bud Light has received in recent weeks after using a transgender influencer in a promotional campaign.”

“We were given 36 hours, told to take all of our Pride stuff, the entire section, and move it into a section that’s a third the size. From the front of the store to the back of the store, you can’t have anything on mannequins and no large signage,” the insider said.”

“We call our customers ‘guests,’ there is outrage on their part. This year, it is just exponentially more than any other year,” the Target insider continued. “I think given the current situation with Bud Light, the company is terrified of a Bud Light situation.”

If everyone who is just plain tired of having “pride” waved in their faces every single June just stopped shopping at Target for the month, the sales drop would be devastating. And it shouldn’t just be the conversatives. It should also include anyone who just wants a little sanity, instead of rainbow-draped trans Satanic imagery. A targeted boycott (pardon the pun) would absolutely stun the market, and send a message that can’t be ignored.

Target can choose to partner with a Satanist and put all the pride merch they want in the store. And consumers can choose to find somewhere else to shop for the month of June. The Bud Light boycott taught the right that they have just as much consumer power as the left. It’s time to try it again, and just for one month.

UPDATE 10 AM PDT:
The panic is real.


It’s one thing to move items in a store. It’s completely another to take things off the website. Maybe the partnership with an open Satanist was a bad idea.

Featured image via Robert T Bell on Wikimedia Commons, cropped, Attribution 2.0 Generic (CC BY 2.0)

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6 Comments
  • Joe R. says:

    Let’s all hope they are not worried enough just yet.

  • Scott says:

    One more retailer that needs to go the way of the dodo… They ARE coming for your kids! They don’t reproduce, so they must recruit. And they are more than happy to capitalize on the increased mental illness that resulted from the covid lockdowns.

  • Cameron says:

    “Satan respects pronouns,”

    Which explains why a lot of demons refer to themselves as they and we.

    “Being called a demon is something I can cope with,

    Child, you have no concept of what a demon is and if you ever met one, you would beg God for protection.

  • NTSOG says:

    “We call our customers ‘guests,’ there is outrage on their part.”

    I find the use of ‘guest’ offensive. It presumes a personal relationship that does not exist, certainly not from me. It’s presumptuous and over-familiar by a corporate entity that is clearly over-reaching its authority and position in society – just like Transheuser Busch.

  • Liz says:

    This is really crazy. I’ve continued to buy from Target in spite of their wokeism…
    …and normalization of obesity, which to me is just as bad or worse (for women, notice there are no fat male mannequins or images, just fat women).
    My niece is a branch manager. But damn, I am done with them now.

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