Equifax’s data breach, that I wrote about this morning, was already problematic due to timing and when the public was notified.

Keep in mind that the hack started in May. Equifax didn’t “discover” it until July.

Equifax executives were definitely informed no matter what the company PR team is saying. Which makes this even worse:

Regulatory filings show that on Aug. 1, Chief Financial Officer John Gamble sold shares worth $946,374 and Joseph Loughran, president of U.S. information solutions, exercised options to dispose of stock worth $584,099. Rodolfo Ploder, president of workforce solutions, sold $250,458 of stock on Aug. 2. None of the filings lists the transactions as being part of 10b5-1 scheduled trading plans. [Emphasis Added]

Well folks, this disaster is turning into a 5-alarm Dumpster Fire, and Equifax is fueling the fire.

Equifax tweets out 'Happy Friday' one day after the massive breach is revealed https://t.co/fvY8QIx4mi

— CNBC (@CNBC) September 8, 2017

WOW.