New York Representative Dan Goldman should take advice from a man who was/is a star in his field and a genius in marketing:

“Republicans buy sneakers, too” (also commonly rendered as “Republicans buy shoes, too”) is a quote by NBA superstar Michael Jordan, often cited as an explanation for his refusal to publicly endorse Democratic candidate Harvey Gantt in the 1990 United States Senate race against Jesse Helms in Jordan’s home state of North Carolina. The remark has since become emblematic of Jordan’s long-standing reluctance to engage in political or social activism during his playing career, a stance often attributed to his desire to maintain broad, bipartisan commercial appeal.