Bruce Springsteen’s Jeep Commercial Rings False

Bruce Springsteen’s Jeep Commercial Rings False

Bruce Springsteen’s Jeep Commercial Rings False

Bruce Springsteen cut a commercial for Jeep shown during Super Bowl 55. The folksy, cowboy, unity commercial rang false in every possible way. The Jersey boy trying to sell reuniting America given his past comments did not make anyone want to run out and buy a Jeep.

Here is the full commercial:

Full disclosure, not a fan. Since Springsteen released “Born in the USA” in 1984, I have despised him. I don’t like his voice. He sounds constipated. I think “Born” is one of the most anti-American songs ever written. And, my relationship with him has gone downhill from there.

Now, to the commercial. If this commercial had been cut by the late Chris LaDoux, I would have bought it hook, line and Jeep. LaDoux, from Wyoming, was a real Western cowboy and all-American through and through. Bruce Springsteen’s ties to the West end with his birth in Long Branch, NJ. The opening shots of the commercial with the American flag, two lane highway and and dirty cowboy boot hanging out of the Jeep is a non-starter.

Plus, the commercial starts with a lie. Springsteen’s voice over says the there is a church at the exact center of the lower 48 states. First, since Hawaii became a state, we call it the Continental U.S. or contiguous states, not the lower 48. The little chapel is not at the exact geographical center. It’s close enough for government work.

The little church, the U.S. Center Chapel in Lebanon, KS, which is featured in the two minute ad is a slap in the face to all the religious faithful in this nation. The church is too small for social distancing of more than two people. People are shut out of their worship facilities, and when they aren’t shut out, they are not allowed to sing or chant. Great imagery there, Boss. Springsteen is shown praying (alone) in the church and outside sifting dirt through his fingers. The voice over continues:

“All are more than welcome to come meet here in the middle,” the “Thunder Road” singer says in a voiceover. “It’s no secret the middle has been a hard place to get to lately, between red and blue, between servant and citizen, between our freedom and our fear.

“Now fear has never been the best of who we are, and as for freedom, it’s not the property of just the fortunate few, it belongs to us all. Whoever you are, wherever you’re from, it’s what connects us, and we need that connection. We need the middle,” he says.

“We just have to remember the very soil we stand on is common ground, so we can get there. We can make it to the mountaintop through the desert, and we will cross this divide. Our light has always found its way through the darkness. And there’s hope on the road up ahead,” Springsteen says.

Was Mr. Springsteen thinking of meeting in the middle when he said this about President Trump and those who vote for him?

“A good portion of our fine country, to my eye, has been thoroughly hypnotized, brainwashed by a con man from Queens,” said Springsteen on the Wednesday episode of his SiriusXM E Street Radio show, “From My Home to Yours.” “You mix in some jingoism, some phony patriotism, fear of a Black planet, vanity, narcissism, paranoia, conspiracy theories and a portion of our nation undergoing mass delusions and teetering on violence, and you’re left with the greatest threat to democracy in my lifetime. How did he do it?”

Was Springsteen thinking of unity when he said:

“I believe that our current president is a threat to our democracy. He simply makes any kind of reform that much harder,” he said.

“I don’t know if our democracy could stand another four years of his custodianship. These are all existential threats to our democracy and our American way of life.”

The tagline of the ad is: “To the ReUnited States of America.” “Reunited” because you have a President who agrees with your personal view?

Clearly, for those on the left, unity is our silence. Sell it somewhere else Springsteen. We in the middle aren’t buying your East Coast crunchy granola.

Featured Image: Takahiro Kyono/Flickr.com/crop/Creative Commons Attribution 2.0 Generic (CC BY 2.0)

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10 Comments
  • Jamie says:

    Well said.

    He’s not the boss of me.
    And what’s with that “Citizen and Servant” line? What is that?

  • rbj1 says:

    There was a guy who though up a third way, a meeting in the middle if you will, between robber baron capitalism and brutal Leninism.

    His name was Benito Mussolini.

    No thanks, Bruce.

  • NTSOG says:

    I wouldn’t drive a Jeep if it was given to me at no cost.

  • GWB says:

    The folksy, cowboy, unity commercial rang false in every possible way.
    At least partly because Springsteen as a cowboy?! BWAHAHAHAHA!!! REALLY?! Springsteen has sold himself for decades as the almost-city boy, the tough, not-quite-urban guy. He has never fit the mold of “cowboy” for those of who are old enough to know who he is. The fact he was even in a Jeep (not a Cadillac, not a motorcycle) is mind-bending.

    I think “Born [in the USA]” is one of the most anti-American songs ever written.
    I tend to agree. I remember it getting hit in the late 80s because it was written in the first person, but he nor any brother had ever been in Vietnam – along with other bits.

    “All are more than welcome to come meet here in the middle,”
    Gee, thanks. But since the “middle” has now moved FAR to the left of the origins of our country, I’m gonna say, “Nah, fahgedaboudit.” Until you realize the actual truth of a church with a cross on top* I’m not going to let you define “middle” for me.
    (* Despite his Pelosi- and Biden-like protestations to the contrary, the man is not a Christian/Catholic. “I don’t participate in my religion,” he said. He denies Jesus’ place as Judge. And he supports causes antithetical to Christianity. So, I don’t think your candle is gonna do anything for ya, Brrruce.)

    “We just have to remember the very soil we stand on is common ground”
    Wait, doesn’t invoking ‘soil’ make him a … Fascist?!?

    fear of a Black planet
    Only if it’s on a collision course with Earth. (What a numpty.)

    He simply makes any kind of reform that much harder
    The man’s like his own drive-in movie theater there’s so much projection going on.

    Sell it somewhere else Springsteen.
    Because it’s a good excuse for posting this.

  • Mary says:

    Why use the Cross if one doesn’t have the Faith? Pretending to be what one is not. Hypocrite or Conman? And what I don’t get is using faith to sell a car!! Only Christians buy Jeeps in USA?.

  • mer says:

    As one who grew up in NJ and hearing his music pretty much every single party in HS, Born To Run was the last album that had anything worth listening to. Everything after that, sellout material.

    “Man of the monotone moan” was the popular nickname.

    True fact:
    His music is much better when someone else plays it (Manfred Mann cover of Blinded by the light).

  • John Wilson says:

    Good take down. When did the imp have a new song anyway. I resent the man and his politics.

  • Faith says:

    I watched the commercial, and as it ended I was talking back to the television! “Are you kidding me?!” The only way that liberal jackass would end up in the country is if his driver got lost. What a counterfeit.

  • Scott says:

    Bwahahahaha!
    And now the ad is gone because this leftist fool has been charged with DUI… Seems that his karma ran over his dogma…

    https://tatumreport.com/jeep-cancels-bruce-springsteen-ad-rocker-charged-dwi/?ff_source=spotim&ff_medium=spotim_recirculation

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