The services take turns trying to distance themselves from scandalous behavior. A recent scandal had to do with a closed Facebook group where members shared surreptitious and sometimes voluntary images of female Marines. General Neller, Commandant of the United States Marine Corps, got dressed down by Representative Kristin Gillibrand (D, NY) on this incident. It was cringe-worthy.
So in the interest of proving that the Marine Corps is a great place for women it looks like the Corps has happened upon a new recruiting tool: featuring a woman in combat. The voice over is distinctly male, with male warrior language for the transcript.
Don’t get me wrong, it’s a good ad, but I’m not sure it win over any women or men. It shows a little girl, then young woman, engaging in typical male behavior – stopping a fight at school, then playing rugby. Finally the ad winds up on a female in combat, supposedly leading a team. Here is the 30 second version:
What do you think? Is recruiting going to explode with a few good women?
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