Yesterday, Beto O’Rourke announced his support for menstrual equity (???). Now, Procter & Gamble has announced that it will remove the female symbol from it’s sanitary napkin packaging in Europe, because trans-activists object. Before you read further, if you need a shot of something with alcohol, I will wait right here.

You might think this female symbol stramash is from a comedy/sarcasm site like Babylon Bee, but you would be too wrong. Just so you know, sanitary napkins are called sanitary towels in Europe. That really ups the ick factor, right. Go have another shot. The Daily Mail reports the story:

A trans activist using the pseudonym ‘Melly Boom’ had tweeted in July asking Always why it was ‘imperative’ to have the sign on their sanitary products.

The tweet said: ‘There are non-binary and trans folks who still need to use your products too you know!’

And, Melly Bloom wasn’t alone:

Another activist, Ben Saunders – named young campaigner of the year by LGBT charity Stonewall in May after making a documentary about being transgender – contacted the sanitary pad makers in June with a similar complaint.

Well, based on Procter & Gambles’ answer to these two complaints, it sounds like the company already had the removal of the female symbol in the works:

The Always marketing team replied with a comment that Saunders, 18, posted on Twitter, reading: ‘We are glad to inform you that as of December we will use a wrapper design without the feminine symbol.’

The message stated that sanitary towels with the new packaging would hit the stores by January 2020 and added: ‘We are absolutely grateful for having people like you voicing their opinions.’

It’s difficult to find exact statistics on the trans-community worldwide, but the best estimate I found is .06 percent for the United States. I know that is not Europe, but it’s a good guesstimate.

For less than one percent of the world population, Procter & Gamble is removing the Venus or female symbol from packaging? This isn’t just crazy, in my humble opinion; it’s bad business. As women commented to the Daily Mail, it denies the existence of women as women. Those women can choose to buy elsewhere:

Leading feminist campaigner Julie Bindel told The Mail on Sunday: ‘Removing the female symbol from sanitary towel packaging is basically denying the existence of women.

‘We’re now moving towards the total elimination of women’s biology. The women’s symbol has been used by feminists for decades. This is pure cowardice and virtue signalling from these big corporate brands who are capitulating to the trans agenda.’

Women on social media sites also aired their fury at the decision by P&G.

Maya Forstater, a women’s rights advocate who lost her job as a think tank tax expert for saying transgender women are not women, tweeted: ‘The venus sign in biology is used to represent the female sex (you know, the ONLY people who will ever need these products). It does not represent gender identity.’

Another objector, Lizzi Watson, said: ‘Biological women should just boycott the brand, then they might realise real women have feelings too, which they have somehow ignored.’

It’s not just women that Procter & Gamble wants to negate. It’s “toxic” men, too. Remember this:

I wrote about this ad denying the existence of real men last January, and you can read it here.

When I was hired by Procter & Gamble in 1983, I was told that the company recruited from the top 10% of the very best college graduates. We had to pass tons of testing to prove we were worthy. From what we are seeing from the company now, it seems P&G trolls colleges campuses now for the most activist Social Justice Zealots and recruits them.

Removing the female symbol from sanitary products for a statistically insignificant minority is bad business. Women make a lot of household purchase decisions. Bad move, P&G.

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