The fallout for Bud Light over their partnership with trans activist and actor Dylan Mulvaney continues. And now the CEO of Anheuser-Busch is putting out a statement.

Let’s briefly recap for those who have not been keeping up with this saga. On April 1st, Dylan Mulvaney put out the now-infamous Instagram video mocking women who don’t understand what March Madness is, while cosplaying as a knockoff Audrey Hepburn in “Breakfast at Tiffany’s”. Once it was confirmed that this was an actual “paid partnership” between Mulvaney and Bud Light, and not an April Fools’ joke, the market reacted and Bud Light sales took a nosedive. Why? Karol Markowicz has a theory.

The Bud Light backlash is happening because it is a product aimed at men. Dylan Mulvaney advertising leggings, face cream, handbags, didn't make a blip because women have been cowered into surrendering their spaces and men haven't encountered the same.

— Karol Markowicz (@karol) April 12, 2023

You can see that philosophy behind how Nike responded to the online comments regarding their hiring of Mulvaney. Women who complained were told by the company to “be kind” and “be inclusive” and to “encourage each other.” In other words, women were told to act like ladies and be NICE and SMILE as if Dylan Mulvaney prancing around in leggings and a sports bra wasn’t offensive. In other words, these companies are counting on women acting like women and being well-behaved while Dylan Mulvaney is pushed in our faces.

Well, this didn’t work with Bud Light. We learned that vice-president of marketing Alissa Heinerschied had decried the declining brand’s “fratty” image, and so had looked to “evolve” the brand and make it more “inclusive.” This led to Dylan Mulvaney’s face on a can.

As a result, sales have stalled and stocks have fallen.

Beer juggernaut Anheuser-Busch has seen its value nosedive roughly $5 billion since Bud Light’s polarizing partnership with transgender activist Dylan Mulvaney.”

As of Wednesday’s close, Anheuser-Busch has fallen 5.02% and lost $4.562 billion in market cap, according to Dow Jones Market Data Group.”

The stock was $66.73 per share on March 31 and closed at $63.38 on Wednesday.”

Now, this drop might just be a blip in the history of the company, but it was significant enough that Anheuser-Busch’s CEO, Brendan Whitworth, has now issued a statement, titled “Our Responsibility to America.”

As the CEO of a company founded in America’s heartland more than 165 years ago, I am responsible for ensuring every consumer feels proud of the beer we brew.”

We’re honored to be part of the fabric of this country. Anheuser-Busch employs more than 18,000 people and our independent distributors employ an additional 47,000 valued colleagues. We have thousands of partners, millions of fans and a proud history supporting our communities, military, first responders, sports fans and hard-working Americans everywhere.”

We never intended to be part of a discussion that divides people. We are in the business of bringing people together over a beer.”

My time serving this country taught me the importance of accountability and the values upon which America was founded: freedom, hard work and respect for one another. As CEO of Anheuser-Busch, I am focused on building and protecting our remarkable history and heritage.”

I care deeply about this country, this company, our brands and our partners. I spend much of my time traveling across America, listening to and learning from our customers, distributors and others.”

Moving forward, I will continue to work tirelessly to bring great beers to consumers across our nation.”

Brendan Whitworth

CEO, Anheuser-Busch

Ummmm…. there are some words missing from this statement. Words like “sorry” or “apology” or even “Bud Light.” You could read this statement and have ZERO clue what the “discussion that divides people” even WAS. Instead, Whitworth attempts to invoke “AMERICA, HELL YEAH” without any acknowledgement that his vice-president of marketing has cost the company billions with her decisions. Call me crazy, but I’m pretty sure that this non-apology isn’t going to play well.

The statement won’t satisfy their conservative customers because there is no apology or acknowledgment of wrong. And it won’t satisfy the Left because it doesn’t affirm transgenderism and admits at least (without using the word) that the trans issue “divides people.”

— Matt Walsh (@MattWalshBlog) April 14, 2023

Anyway, the boycott is still on.

— Matt Walsh (@MattWalshBlog) April 14, 2023

Matt Walsh was bang on the money, because now the left is mad that Anheuser-Busch “caved.”

I like how Bud Light issuing an absolutely meaningless statement is transphobic now https://t.co/gkTGK4qC0Z

— Ben Shapiro (@benshapiro) April 14, 2023

Wow. Bang up job there, CEO Brendan Whitworth. The right no longer wants Dylan Mulvaney shoved in their faces, and you didn’t address that. The left now feels that you have hurt them by not strongly backing Mulvaney. You’ve managed to piss off both sides, and now neither of them will be buying your beer. Of all the damage control that could have been done, this was likely the worst possible choice. Now we get to wait and see how the market responds to the CEO. Anyone want to lay odds? Or buy popcorn?

UPDATE 7:30 PM PDT
Well well well, look who is trying to sneak back on to social media and pretend that things are normal again.

TGIF? pic.twitter.com/d3W4oWJSXr

— Bud Light (@budlight) April 14, 2023

That ratio is quite mighty. I don’t think people are willing to forget this one.

Featured image via il0vethe80s on Pixabay, cropped, Pixabay license