The current trends are not looking good for the NFL. The league is used to commanding huge prices for its commercial time, because it was a guarantee that people would see the ads. Just think of how much Super Bowl ads are promoted and cost.
While the number of streaming viewers has increased – last night’s game attracted 262,000 average minute viewers on digital platforms, a 23% increase from last year – total viewership is still trending downward. Last week’s Monday Night Football game unsurprisingly got clobbered in the ratings thanks to the presidential debate. That game drew a 5.7 overnight rating, the lowest in MNF history.