Today it was announced that another website has been hacked.

Ho hum. Seems to be a regular occurrence anymore.

But this is no ordinary retail or even government site. The site is AshleyMadison.com, a website for a company which assists people who want to cheat on their spouses. Their slogan is “Life is short. Have an affair.”

To get a flavor of this company, here’s a 2009 advertisement to demonstrate how low this company goes.

The company was hacked by a group calling itself the “Impact Team,” which has threatened Ashley Madison and another hookup site Established Men, both owned by Toronto-based Avid Life Media. They demand the following:

“Avid Life Media has been instructed to take Ashley Madison and Established Men offline permanently in all forms, or we will release all customer records, including profiles with all the customers’ secret sexual fantasies and matching credit card transactions, real names and addresses, and employee documents and emails. The other websites may stay online.”