Imagine an influx of refugees. Imagine bomb threats, mass shootings crime, violence and mass sexual assaults. Imagine the outrage. Now imagine an attempt to implement damage control and calling the verbal outrage of citizens over injustices on your home turf “hate speech”.

In the virtual world of passive-aggressive comments, behavior and bullying we bring you Sheryl Sandberg, COO of Facebook who has started a new campaign against hate speech on the social networking site. Sandberg is attempting to prove her over $1 billion dollar worth with the “Online Civil Courage Initiative”.

The new initiative was announced in Berlin this past Monday evening and has garnered the support of the German Ministry of Justice and Consumer Protection among other independent NGOs from Germany and Europe designed to tackle radical and extreme speech.

“We have repeatedly emphasized that Facebook is no place for the dissemination of xenophobia, hate speech or calls for violence. With this new initiative, we are convinced to better understand and respond to the challenges of extremist speech on the internet.”

Sandberg, the brains behind “Ban Bossy” is doing what some individuals do best on their Facebook profile statuses: being passive-aggressive. Discouraging and censoring hate speech while promoting “positive dialogue” (ahem).