Local advertising usually is done on the cheap, and the final results are generally pretty tacky. But one Texas mattress company took tasteless advertising to a new low.

The Miracle Mattress store in San Antonio decided to hold a “Twin Towers Mattress Sale,” in which a customer could purchase any size mattress for the price of a twin size. Yes, they went there.

Here is how the sale was promoted on Twitter, complete with “#worldtradecenter,” and “#neverforget” hashtags.

That’s jaw-dropping in itself, but the commercial is the real shocker.

https://youtu.be/2ZmM-2gj5Gc

The backlash from the public was swift and monumental, and deservedly so.