Maybe ze’s born with it, maybe it’s Maybelline.”

Well, that’s not the way you remember the advertising tag line, but it’s 2023, Baby. One MUST be inclusive, yes? Maybelline has been using men in makeup in ads for several years now. Not only that, but I am old enough to remember the 1980’s when men wore makeup (Boy George, Adam Ant, Prince). Those men came off as best friend types and non-threatening. It all felt a little low-testosterone.

Maybe it’s toxic masculinity.