Was this a trick or a treat? Apparently, a Maryland high school did not find the flyers with five words on them to be much of a treat when they saw them plastered all over campus this past Tuesday. The five words? Glad you’ve asked:

“It’s Okay To Be White”

According to WaPo, these flyers have also turned up in Rocky River, Ohio; at Concordia College in Moorhead, Minn.; at Tulane University in New Orleans; at Montgomery Blair High School in Silver Spring, Md.; around college-campus rich Cambridge, Mass., including the Harvard Yard and at the University of Alberta in Canada. In most cases, schools and cities have pulled the posters down, but the message has continued to spread in images and hashtags across Twitter and other social media platforms, even prompting a related Know Your Meme entry. Even the Southern Poverty Law Center chimed in. More from Tucker Carlson:

More from our friends at WaPo:

The episode is indicative of the efforts white-nationalist groups have made to recruit in and around the nation’s college campuses and other mainstream settings with claims of growing white maltreatment and expanding anti-white discrimination. The white victim construct is one that experts say, not so long ago, only had traction in avowed white supremacists, segregationists and neo-Nazi circles. But today, it animates open and anonymous public discussions of race and shapes the nation’s politics.