Surely by now you have heard about the horrific video which details the killing and dismemberment of the most innocent life on the planet, have you not?

What do you mean, the third Planned Parenthood video? No, for the clueless at social media, the outrage is directed at the man who killed Cecil the Lion in Zimbabwe.

#CecilTheLion is even trending on Twitter. No sign of Planned Parenthood on that list.