Not unlike Bud Light with beer, Dove Soap is the top selling bar soap. It sells nearly double its nearest competitor, Dial, according to Statistica. So, the brand management at owner Unilever can’t read and/or didn’t pay attention to Dylan Mulvaney and Bud Light. Maybe they thought that their product was too special for the Bud Light effect.
Is it worth destroying a profitable brand in the name of inclusivity?
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