Bill O’Reilly closes his program “The O’Reilly Factor” by wagging his pen at the camera and claiming “the Spin stops here.”

Apparently it’s not just the Spin that’s stopping on his program. Several major advertisers are dropping their ad buys on his program after the media king was revealed to be a possible sexual harasser.

As of this writing, a total of ten major advertisers have dropped ads since Monday. Auto companies Mercedes-Benz and Hyundai led off the charge to vacate Fox on Monday. On Tuesday BMW of North America joined them, along with GlaxoSmithKline, Constant Contact, Allstate, and Sanofi Consumer Health Care, which advertised ACT mouthwash. Oh, and that young guy who developed the chic untucked shirt? Yep, he’s gone too. UNTUCKit also left The Factor.

These defections have resulted from a bombshell weekend report that found that five women had received some $13 million in payouts from Fox or O’Reilly as hush money. They had either worked for O’Reilly or appeared on his show. Their complaints included “verbal abuse, lewd comments, unwanted advances and phone calls in which it sounded as if Mr. O’Reilly was masturbating.”

So what was O’Reilly’s response to this report? Meh. He didn’t deny the allegations, he merely claimed that as a Big Media Dog he expects to be a target. So what is his explanation for the payouts? Oh, he’s a father who “cares deeply” for his children, so he chose to “put to rest any controversies.”

Uh huh. Sounds to me like O’Reilly is hyping his own spin.

One of the women who claimed harassment also cares deeply for her children, including her teenage daughter. As a result, she has come forward to tell her story. And she’s not looking for money, either.