It’s clear that the Bud Light sales tailspin isn’t going to end anytime soon. Anheuser-Busch’s solution? Change the color of the bottles!

The saga of Bud Light trying to shed its “fratty” image by partnering with cosplayer Dylan Mulvaney will be written into marketing textbooks as a primary example of how to wreck a brand and piss off the consumer in one easy step. Anheuser-Busch has attempted an apology, but didn’t quite get the word “sorry” of the CEO’s mouth, and nothing has changed except those sales numbers. Oooof.

Compared to a year ago, retail sales of Bud Light in the U.S. were down by 23.6% in the week ending on May 6, surpassing the 23.3% decline the brand saw in the last week of April, according to data from Bump Williams Consulting and NielsenIQ, cited by the New York Post.”

Anheuser-Busch, Bud Light’s parent company, also saw significant declines in year over year sales of its other products, though at a slower rate than in previous weeks. Budweiser sales were down 9.7% compared to 11.4% a week earlier; Michelob Ultra dropped 2.9% versus 4.3%; and Natural Light was down 2.5% compared to a 5.2% decline in sales the week prior, the Post reported.”

The latest numbers come after a report released by Beer Business Daily found that the beer company faced net losses for four weeks in April leading up to April 29. This followed initial reports that showed Bud Light in-store sales dropped 26% in the week of April 22.”

Data from Connecticut-based Bump Williams Consulting also showed that total sales for Bud Light fell by 8% for the year so far, costing the company approximately $5 billion in losses.”

Bud Light and its rapid sales fall has sounded such a warning through the industry that when a lame Miller Lite ad from a couple of months ago went viral within the last few days, parent company Molson Coors immediately issued a statement that was clearly meant to avoid a Dylan Mulvaney repeat. These beer companies seem to be under the impression that their target consumer is woke leftist women – at least, that is the way they’ve been marketing themselves lately.

But back to Bud Light. Their sales have tanked. They have to do something. Apparently, “doing something” will not involve making their product taste better. It will, however, involve a full image makeover by putting out camouflage colored aluminum bottles as a new promotion.

The company is set to launch a line of camouflage aluminum bottles that promote the “Folds of Honor” program, which provides educational scholarships for families of fallen and disabled American military service members and first responders, the New York Post reported.”

“It’s an aluminum bottle,” a source familiar with the plan told the Post. “I believe it is the only package that will be transitioning, but I am not 100% certain on that.”

The company held a meeting in St. Louis last week with distributors to create a plan to counter declining sales amid its transgender controversy, the source said.”

Other ideas floated at the Anheuser-Busch meeting, according to the source, included discounted beer, investments in sports betting, and focusing its marketing on country music, military, first responders and farmers.”

"Camo-print" beer bottles latest effort by Bud Light to please customers after Dylan Mulvaney disasterhttps://t.co/COoYJ4wr0V

— The Post Millennial (@TPostMillennial) May 17, 2023

When in doubt, wave the flag and support the troops! “Folds of Honor” is a perfectly respectable organization, but this is nothing but a cheap attempt to try and buy some goodwill back. The iconic blue can is currently associated with the fake cackling, opera gloves, pearls, and beehive hairdo of Dylan Mulvaney. So what is their solution? Remake the cans temporarily with green camouflage, hide behind a charity program, and hope against hope that the consumer will start buying Bud Light again???

For crying out loud, at least bringing the Clydesdale horses back in would have been more authentic, and wouldn’t look like they were trying to hide behind a military charity. A real apology would also go a long way toward repairing the brand. And they won’t do it.

Does anyone really think that a green camo can will solve all of Anheuser-Busch’s woes? HA. This is slated to be the next chapter in the book being written about the collapse of the Bud Light brand.

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