Amidst all the brewhaha over Starbucks un-Christmasy red cups, the corporation quietly announced a major benefit for all their retired veteran employees and their families.

Just in time for Veterans Day: Seattle-based coffee giant Starbucks is announcing today that it will now extend a 100% tuition-free four-year college benefit to the spouse or child of every U.S. veteran or active military reservist employed 20 or more hours a week.

This new benefit, whose zero-tuition price point results from a 42-58 partnership between ASU and Starbucks, will be an additional benefit atop the previously-announced college benefit (also four years, 100% tuition free) that Starbucks extends to every employee who works 20 hours per week or more, which is offered through the online campus of Arizona State University (ASU), an accredited (and generally well-respected) institution, in an approach that has been lauded by the leadership of the U.S. Department of Education.

Starbucks has been working steadily to meet the goals for our Veterans that they put forth several years ago, and in many ways the company has not only met, but is exceeding those goals.