We reported last week that General Mills was forcing consumers into arbitration and blocking their ability to sue the grocery giant—even in cases of known false advertising or worse. GM has been sued for such things as calling their granola bars “all natural” when in reality they contained all manner of highly processed chemical-based ingredients such as high fructose corn syrup, high maltose corn syrup, and maltodextrin.

Sunday, GM reversed its decision, giving a statement to Al Jazeera America.

“We’ve reverted back to our prior terms. There’s no mention of arbitration, and the provisions we had posted were never enforced. Nor will they be,” General Mills told Al Jazeera on Saturday. “We’re sorry we even started down this path … And we do hope you’ll accept our apology.”

Al Jazeera claims that the move came on the heels of a story they did on the issue.  It could have also been the stories done by a host of other outlets and blogs.  It doesn’t really matter, however—what’s important is that the policy got changed, and the company got sent a very clear message.