“FORWARD” has been Team Obama’s slogan for the entire campaign. However, in these last remaining days, they’ve introduced a new Obama slogan: it’s now “FORWARD!”. Yep, they simply added an exclamation point.

Why?

Does that exclamation point make you want to change your vote from Mitt? Hardly. Does it fire up his demoralized base? I think it’ll take a lot more than that. Or, does it demonstrate a frenetic and desperate campaign anxiety? Bingo.

Here’s a photo of that clever “new Obama slogan” in action:

New Obama Slogan

You can insert your eyeroll here.