Jaguar has a new ad, and the video doesn’t show one single car. The ad can be found on Jaguar’s social media sites. It looks like the sports and luxury brand is about to Bud Light itself. Maybe.
You will see the names Jaguar and Land Rover grouped together in dealerships. The brand is owned by Tata Motors, an Indian multinational automotive company. I sold the luxury cars for a short time.
Is Jaguar the new Bud Light? In a new ad, the car brand features what looks like some men wearing colorful, avant-garde feminine attire. One man spins around with a paintbrush, and what looks like another man in a dress holds a sledgehammer.
The messages come on screen with Copy Nothing and Break Molds.
Copy nothing. #Jaguar pic.twitter.com/BfVhc3l09B
— Jaguar (@Jaguar) November 19, 2024
Copy Nothing? Men in dresses aren’t copying women? And break molds? They are trying to tell us that men can break the mold and become women. Honestly, I don’t know what the ridiculous commercial is about. But I can tell you what it is not about. Cars.
Of course, Elon Musk, the majority shareholder in the electric car brand Tesla, responded.
Do you sell cars?
— Elon Musk (@elonmusk) November 19, 2024
It makes you wonder if the company turned its reigns over to the interns who don’t know that WOKE is dead. Of course, the company is not American, so they’ll catch up eventually. But will it be in time?
A new concept car, showcasing the companies new look, is set to be unveiled at Miami Air Week in December.
They have ditched its teeth-baring big cat logo as part of a radical electric rebrand that it concedes won’t appeal to the majority of its traditional customers.
During a roundtable to discuss the company’s new EV-only direction, bosses said there is ‘no Plan B’, insisting the firm has to be ‘fearless’ and to challenge convention in order to survive.
Executives added that they are starting from ‘a clean sheet’ to reinvent the company because most of its future customers, it argues, don’t even know about current Jaguar or its rich heritage.
The new logo, written as JaGUar, has ‘seamlessly blended upper and lower case characters in visual harmony’, according to the company. – The Daily Mail
They have acknowledged that the new logo will not appeal to traditional customers. And they are going in the direction of strictly EV. So what, they think the youngins who believe we are all going to die from climate change are their new customer?
The Ford Motor Company used to own Jaguar Land Rover from 1999 to 2008. Ford recently announced policy changes to its DEI protocols, stating they will no longer participate in outside organizations like the Human Rights Campaign Corporate Equity Index.
It’s only been in recent months that Robby Starbuck started on a quest to expose all of these companies and their DEI crap.
So it makes me wonder why Jaguar is putting the pedal to the metal with this nonsense. Jaguar is not American-owned but has hundreds of dealerships in the U.S.
But hold your boycotting for now. Here is the real reason you’ll see fewer Jaguar dealerships in America.
An article from Automotive News (dated January) discusses significant changes coming to America regarding Jaguar Land Rover.
Massive change is underway this year at the nation’s 395 Jaguar-Land Rover dealers. More dealers will surrender their Jaguar franchises this year and either transition to service or be done with Jaguar. They can do that because Land Rover is booming, and with the easing of supply chain snags, production is increasing. – Automotive News
So, if you start seeing Jaguar dealerships closing, it’s not because of backlash from this new commercial. They already planned this change.
Car Buzz also tells the story of Jaguar Land Rover dealerships dropping Jaguar from their lineup. The dealerships will receive more Land Rovers and close Jaguar sales.
Jaguar Land Rover is in the process of offering certain dealers additional allocations of Land Rover models like the Defender and Range Rover Sport if these dealers agree to give up their Jaguar franchises.
One dealer who asked to remain anonymous suggested that as many as 40 dealers had already accepted the offer, which is quite a chunk of the 395 Jaguar Land Rover dealers known to be operational in the USA when the year started. – Car Buzz
While Jaguar plans to go all EVs in just a few months, in 2025. Land Rover will take a little longer and will be all EVs by 2030.
Since 2025 is just over a month away, this may explain Jaguar’s new “rebrand” and this ridiculous new commercial. What was Gerry McGovern thinking?
JLR’s chief creative officer Gerry McGovern also said: ‘Jaguar has its roots in originality. Sir William Lyons, our founder, believed that ‘a Jaguar should be a copy of nothing’
‘Our vision for Jaguar today is informed by this philosophy. New Jaguar is a brand built around Exuberant Modernism.
‘It is imaginative, bold and artistic at every touchpoint. It is unique and fearless.
‘We are creating Jaguar for the future, restoring its status as a brand that enriches the lives of our clients and the Jaguar community.’
Highlighting that 800 people had worked on the radical redesign and re-branding, he jokingly promised: ‘We have not been sniffing the white stuff.’ – The Daily Mail
Gerry is spewing gobbledygook. It sounds like the same old-tired-mean-nothing talking points that most elites spew nowadays. They just say words that are typed for them. In this case, it took 800 people.
In case you were wondering, Gerry brought you the Range Rover Evoque and ‘reimagined’ the Defender.
Well, there ya have it, folks. I suggest you ignore this Jaguar rebrand and place your outrage in something more meaningful.
Adios, Jaguar and Land Rover.
Men in dresses aren’t copying women?
Men in “dresses” that women wouldn’t wear (outside of a freaky Paris fashion show or an insane asylum) aren’t copying normal women.
They are trying to tell us that men can break the mold and become women.
It’s deeper than that. It’s breaking ALL the molds, but particularly the ones of nature. It’s transhumanism – man can overtake nature and remake themselves. It’s fundamentalist Progressivism. It used to be called a “freak show.”
that it concedes won’t appeal to the majority of its traditional customers
They don’t understand that you can’t not appeal to your “traditional customers” when expanding your customer base. Growing by 2%, then losing 75% leaves you at 27% of what you used to have for customers. But woke marketing folks can’t be counted on to do math. That’s why they’re in marketing.
‘no Plan B’, insisting the firm has to be ‘fearless’ and to challenge convention in order to survive
IOW, “We know the bridge is out, but we’re certain that if we can get this 100-car train going fast enough we can jump the chasm and land on the rails on the other side. Because our god told us to.” (Their god is woke ‘experts’.)
most of its future customers, it argues, don’t even know about current Jaguar or its rich heritage
Because you’re moving your customer base to… the depths of the Amazon jungle? Or you’re selling to people held in mental institutions? Ain’t nobody that has TV and movies that doesn’t have some inkling of what “Jaguar” means as a brand. Until you did this, anyway,
written as JaGUar, has ‘seamlessly blended upper and lower case characters in visual harmony’,
No, the f*** it hasn’t. Maybe if you write the ‘r’ with an extension below the base text line. But even at that, the ‘G’ and ‘U’ are not in ANY way symmetrical. You people don’t know what “visual harmony” is. Also, why would you want a visually symmetric word when a Jaguar is known for leaping forward. Wouldn’t you want THAT image to be carried on, since you’re Progressives who are supposedly moving forward?
The marketers involved in this are idiots. They should be forced to give up their degrees and go work for McDs.
I better read the rest of this post before I comment more……
If they are converting to EVs, then Jaguar won’t appeal to its traditional customers, whoever they are.
Who buys EVs? Liberal Democrats. That commercial might appeal to them. It is a cinch they don’t know anything about cars.
Exuberant Modernism.
Because the old version was so low-key. Ow. It hurts when you roll your eyes that far.
‘It is imaginative, bold and artistic at every touchpoint. It is unique and fearless.
No, it is stupid. You de realize Zoolander was a comedy, right? And bashing on the idiocies of the fashion industry?
restoring its status as a brand that enriches the lives of our clients and the Jaguar community
No, you’re burning it down as a brand that doesn’t have any touch with real world.
Highlighting that 800 people had worked on the radical redesign and re-branding
Holy moley!!! It took 800 people to produce that?!? I could have had that in a couple of days from an 8yo after he watched Zoolander once. It wouldn’t have cost you more than a case of Chef Boyardee, a couple of the really big boxes of crayons, and a big jug of cold whole milk. And you paid 800 people for that pile of hot mess? I think your real problem is bigger than weird ideas.
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