A buddy of mine made an interesting observation today. “That Emma Gonzalez must drink a crapload of water,” he quipped, “because she cries crocodile tears on command, and the waterworks are significant.” He’s right. Gonzalez uses her tears to her marketing advantage. The most significant thing she seems to have learned from her insta-fame is that it’s driven by tears, by emotion, and by heartwrenching pleas from children to do SOMETHING about “gun violence.”